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This involves conducting research on the target audience to understand their needs, preferences, and behaviors. It helps designers create user-centered designs that are optimized for the intended user.

This refers to the organization and structure of content and information within a website or application. It involves creating a hierarchical structure that allows users to easily navigate and find the information they need.

This is the process of creating a basic layout or blueprint of the website or application, which outlines the structure, navigation, and content. Wireframes are typically low-fidelity, black and white designs that focus on the layout and structure rather than visual design.

This involves creating a functional model or simulation of the website or application. Prototyping allows designers to test and refine the design, as well as gather feedback from users.

This refers to the visual elements of the design, such as colors, typography, images, and icons. It is the process of creating a visually appealing and engaging design that enhances the user experience.

This is the process of testing the website or application with real users to identify any usability issues or areas for improvement. User testing helps designers validate the design and make data-driven decisions about the user experience.